6 Questions to Ask Yourself When Setting Social Media Marketing Goals
In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days
In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days
For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social
Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded
Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in
A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and
In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to
As a content marketer, you know that your target audience needs to be at the center of your content strategy. After all, modern content marketing
Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content marketing, people still hesitate. We are,
The Content Preferences of LinkedIn Members [Infographic] What kinds of content do LinkedIn users prefer? A new infographic shows that LinkedIn users prefer content that’s
As a community, content marketers have experienced some significant ups and downs over the years. For every step forward we take toward content success, it