Why Focusing on Popular Metrics is Harming Your Marketing Strategy
Increasing the success of any marketing campaign requires using a variety of metrics derived from different sources of data. However, not all metrics are helpful.
Increasing the success of any marketing campaign requires using a variety of metrics derived from different sources of data. However, not all metrics are helpful.
The Small Business Administration (SBA) is moving its Maui Outreach Center to the Maui Office of Recovery-West. This shift looks to serve better those affected
Discover has introduced Balance+, a feature for its Cashback Debit Checking account that provides customers with fee-free overdraft coverage on debit card transactions. This move
The IRS has issued a warning to taxpayers about a new scam involving clean energy tax credits. This scheme involves unethical tax return preparers who
Amazon is celebrating its 10th Prime Day event, offering Prime members exclusive discounts and millions of deals from top brands. Jamil Ghani, Vice President of
eBay Inc. announced the launch of Business Cash Advance, a new eBay Seller Capital revenue-based financing product provided by Liberis. The goal is to support
The IRS is warning car dealers and sellers about rising phishing and smishing scams. These scams can severely impact business operations by tricking recipients into
Francisco Sánchez Jr., associate administrator for the Office of Disaster Recovery and Resilience at the Small Business Administration (SBA), has reminded Idaho private nonprofit organizations
California small businesses have until August 6, 2024, to apply for an SBA federal disaster loan for economic injury due to the Smith River Complex
The U.S. Department of Labor recently updated overtime rules, which may impact small businesses with salaried employees. Overtime regulations have always been part of the
In a calm sea, every person is a pilot. But what happens when there is a crisis? What happens when your leadership is really tested?
The NFIB Small Business Optimism Index reached its highest point of the year in June, hitting 91.5, a one-point increase from May. Despite this rise,