Amp It Up: What B2B Marketers Need to Know about Social Influencer Amplification
Allow me one more scary story, even though Halloween is over… Once there was a marketer who created an eBook with content from ten respected
Allow me one more scary story, even though Halloween is over… Once there was a marketer who created an eBook with content from ten respected
Where is B2B content marketing headed in 2022 and beyond? Continuing an impressive and time-tested marketing tradition, the recently-released twelfth annual B2B Content Marketing Benchmarks,
B2B marketers, ready for some TRUTH BOMBS? Here we go: We need to make our content more human and more empathetic. B2B content doesn’t have
The in-personal and virtual Content Marketing World 2021 is finally upon us. As the largest content marketing conference in the world, CMWorld brings together a
Great content isn’t so great if it’s not easy to find. And findable content isn’t so effective if it’s not trusted. Content is the reason
Marketers have to continually earn and reward people’s attention. If we fail at that task, there are plenty of other content options out there. People
Working with influencers creates an amazing opportunity to co-create and co-promote content for B2B brands. The brand can promote the influencer and vice versa. It’s
Content is the research search began in the first place. Learning about how to get customers to visit newly created websites is where my search
B2B marketers have been pushing for personalized content for a good long while. Now we’re also trying to humanize content — to make the case
Inside B2B Influence is a show that goes behind the scenes of B2B marketing and showcases conversations with insiders from the world of influencer marketing.
The evolution of B2B marketing has required companies to extend the transformations and pivots made during the pandemic to more permanent changes in marketing driven
I’m going to knock on wood as I type this, but: It looks like we might have a (mostly) normal summer this year in the