Inside B2B Influence 14: Ann Handley of MarketingProfs on Content Marketing and Influence
Inside B2B Influence is a show that goes behind the scenes of B2B marketing and showcases conversations with insiders from the world of influencer marketing.
Inside B2B Influence is a show that goes behind the scenes of B2B marketing and showcases conversations with insiders from the world of influencer marketing.
How does influence help B2B brands achieve success? Influence may be multifaceted almost to a fault, however a key essence is its role in providing
I’m going to knock on wood as I type this, but: It looks like we might have a (mostly) normal summer this year in the
Despite that 96% of marketers engaging influencers for marketing deem their programs successful, there are still a very large number of B2B companies evaluating where
According to the annual Global Digital Overview Report from We Are Social and Hootsuite, 81% of internet users search online for a product or service
Confidence amongst B2B marketers in the role of influence, both externally and internally, has grown substantially in the past year. Following that growth is the
Given the rapid increase in influencer engagement amongst B2B brands over the past year, the opportunity and impact from working with influencers has become clear,
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One of the pioneers in the enterprise B2B influencer marketing space that I’ve been most fortunate to collaborate with most is Amisha Gandhi, (AmishaGandhi) Vice
The world of B2B influencer marketing continues to grow and we continue to tap the top marketing executives in charge of leading the industry for
Within the world of B2B influencer marketing, there are a handful of brand experts who have been charting a course within large enterprise organizations for